Our Team

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The Concept Dental team is welcoming, professional and ready to make sure your every need is thoroughly addressed. We look forward to having the opportunity to meet you and find out how we can help you!

Dr Soheila Etemadi


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Dr Soheila Etemadi qualified as a general dentist in 1990 following which she worked in general practice for few years before she commenced her specialist training at the School of Dentistry in Adelaide University. She obtained her masters degree in prosthodontics in 1997.

She has been practising as a specialist prosthodontist in overseas and in Australia since 1997. She then established her own private referral practice in 2004 before she moved to USA in 2005. She has published several articles in well-known dental journals since her graduation.

Soheila was involved in teaching in the School of Dentistry University of Western Australia. Her role in UWA Dental School was Associate Professor co-ordinating fixed and removable prosthodontics for dental students.

Soheila has joined private practice in Australia in 2011 as a prosthodontist. Her area of focus has been in treatment of complex fixed and removable prosthodontics, full mouth rehabilitation by implants, and treatment of severely worn dentition. She has expert knowledge in aesthetic prosthodontics for teeth and implants.

Dr Andrew Chan

Bachelor of Oral Health in Dental Science

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Dr Andrew graduated from Griffith University with a Bachelor of Oral Health in Dental Science / Graduate Diploma in Dentistry. He owns and manages many dental practices in NSW and WA while practicing the profession at the same time for over 10 years now.

Dr Andrew is a compassionate and friendly professional who ensures all his patients are comfortable with all aspects of their dental care. His passion in dentistry is in the areas of Dental Surgery, Implant Dentistry, and Cosmetic Dentistry. His interest also lies in providing pain-free dentistry to his patients and so he continues to attend a plethora of local and international professional development courses to ensure he stays abreast of the latest developments in dentistry to provide the best care possible for his patients.

Dr Andrew always keeps his practice as friendly and warm to everyone and enjoys sharing the odd joke with his patients. He has a straightforward, no-nonsense approach to dentistry and is a firm believer in the concept of doing it right the first time. He strongly feels that there is no substitute for quality when it comes down to the aesthetic and longevity of his dental work.

Outside of dentistry, he is a loving and caring husband to his wife and child. He is also a travel enthusiast; and enjoys reading a variety of books in his spare time.

Dr Sally Beech

Dentist BDSc (WA) Hons.

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A 2012 graduate of the University of Western Australia, Dr Beech was inspired to become a dentist as she loves working with people to improve their health. She’s particularly passionate about helping patients feel more comfortable about their visit to the dentist. “I’m young, enthusiastic and keen to help patients achieve a pain-free, confident smile.” To further her education, Dr. Beech has taken courses in CEREC, endodontics, surgical extractions and anxiety relief.Outside the practice, she enjoys spending time with family and friends.

Simone Rees

Dental Hygienist

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For dental hygienist Simone, seeing people take ownership of their oral health is fulfilling. “I also enjoy the practical nature of dentistry and doing a job that helps people.”

Simone finds it gratifying to see patients who are initially nervous about seeing the dentist become happy to come in for care.Simone graduated from Curtin University of Technology in 2005 with an associate degree in dental hygiene. She regularly takes continuing education courses to remain relevant in an ever-changing field.

Outside the office, Simone enjoys spending time in the great outdoors, whether it’s going to the beach, travelling or gardening.

Michelle Wright

Dental Hygienist

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Passionate about helping people achieve quality dental health, Michelle enjoys working as a dental hygienist. “After working as a dental nurse for a year prior to studying dental hygiene, I realised that I was happy in the dental field and needed to be more involved in treating people’s dental needs.” So Michelle attended Curtin University, graduating in 1996 with an associate degree in dental hygiene. She regularly takes continuing education courses to expand her knowledge.

When she’s not at the practice, Michelle enjoys spending time with her family, particularly on holiday.